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AUT-ORD-CO Advertisement Campaign in the 1920's


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#1 joseph12297

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Posted 20 December 2015 - 07:41 PM

<p>The following are my observations regarding&nbsp;Auto Ordnance advertisements that I have collected from various publications. This specific information is not from flyers, catalogs or handbooks, only advertisements directly from Auto Ordnance Co appearing in publications.</p>
<p>&nbsp;</p>
<p>It appears that the AUT-ORD-CO bullet logo was used throughout the 1920's. <strong>Curiously none of the published ads mention the &quot;Model of 1921&quot; nomenclature</strong>. All of the ads state Manufactured by Colts Patent Firearms, except for a Navy Model of 1928 ad from the year 1928.</p>
<p>&nbsp;</p>
<p>The first advertisement for the <strong>Colt </strong>Thompson was published in November 1920, stating &quot;Manufactured by Colts Patent Firearms&quot;. This advertisement has the <strong>501 Fifth Avenue</strong>, New York address. As far as I know this is the first reference to Colt manufacturing. Stating the gun weighs 7 lbs, and shoots 1500 shots per minute.</p>
<p>Attached File  aoc1920.png   1.01MB   90 downloads</p>
<p>&nbsp;</p>
<p>Ads published January, February and March of 1921 also state the gun weighs 7 lbs and shoots 1500 shots per minute. These ads have the 302 Broadway, New York address.</p>
<p>Attached File  aocjan1921.pdf   1.11MB   42 downloadsAttached File  aocfeb1921.pdf   843.89K   29 downloadsAttached File  aocmarch1921.pdf   1.09MB   29 downloads</p>
<p>&nbsp;</p>
<p>Ads published after this date state the 302 Broadway address but change to a weight of 8 1/4 lbs and 1000 shots per minute.</p>
<p>Attached File  aoc1921.pdf   969.21K   27 downloadsAttached File  aoc19211.pdf   990.13K   26 downloadsAttached File  aoc19212.pdf   815.4K   27 downloadsAttached File  aoc19213.pdf   994.08K   25 downloads</p>
<p>&nbsp;</p>
<p>Mid 1922 published ad states the 302 Broadway address but the weight is stated as 10 lbs and shoots 1000 shots per minute.</p>
<p>Attached File  aoc1922.jpg   193.46K   128 downloads</p>
<p>&nbsp;</p>
<p>In 1922, <strong>CORRECTION NOT 1928</strong> published advertisement states the 302 Broadway address and the weight as 8 1/2 lbs, and 1000 shots per minute.</p>
<p>Attached File  aoc19281.jpg   171.46K   91 downloads</p>
<p>&nbsp;</p>
<p>In 1928, a 1928 Navy model ad states the weight as 9 lbs and 400 shots per minute.</p>
<p>Attached File  aoc1928navy.pdf   270.09K   29 downloads</p>

Edited by joseph12297, 24 December 2015 - 09:03 AM.

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#2 Sig

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Posted 21 December 2015 - 08:35 AM

Larry
This will be very good to share
Thanks
michael
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#3 joseph12297

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Posted 23 December 2015 - 02:14 PM

PICTURES ADDED


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#4 bt3_guns

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Posted 23 December 2015 - 03:38 PM

Some additional 1920's  advertisements from the Detective (22 Dec 20, 32 Jan 21 and 24 Feb 21). All three advertise 1500 RPM, 7 lbs and 30 parts.

 

 

Bill Troy

 

 

 

 

Attached Files


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#5 joseph12297

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Posted 23 December 2015 - 04:00 PM

Very cool!!!


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#6 DZelenka

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Posted 23 December 2015 - 04:42 PM

"Very highly recommended for big game hunting."


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#7 03clyde

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Posted 23 December 2015 - 04:48 PM

"Very highly recommended for big game hunting."

 

Two legged critters, I reckon.


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#8 OCM

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Posted 23 December 2015 - 05:43 PM

Hey, thanks for posting this stuff, very interesting to see. Like the 28Navy one.

 

OCM 


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#9 bt3_guns

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Posted 23 December 2015 - 11:18 PM

Here is another 28 Navy 302 Broadway ad.

 

Bill

Attached Files


Edited by bt3_guns, 04 January 2016 - 10:21 PM.

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#10 rpbcps

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Posted 27 July 2020 - 09:47 AM

A few from my collection, one all ready shown by Larry, but more clearer without the frame.

Attached File  A SURe DEFENSE AD.jpg   171.07K   20 downloads      Attached File  May June 1922 Army Ordnance ad.JPG   57.5K   23 downloads       Attached File  US Army & Navy Nov 1922 AOC Ad.jpg   280.57K   17 downloads

 

Any more out there, this is an interesting topic, for me anyway.

 

Stay safe

 

Richard


Edited by rpbcps, 29 July 2020 - 05:28 PM.

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#11 Yaedoh

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Posted 28 July 2020 - 09:58 AM

I remember i've seen somewhere the last ad of Thompson gun.

if you have anything else, please post. where do you find them anyway?

intteresting topic indeed. thanks for sharing


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#12 rpbcps

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Posted 28 July 2020 - 10:23 AM

I remember i've seen somewhere the last ad of Thompson gun.

if you have anything else, please post. where do you find them anyway?

intteresting topic indeed. thanks for sharing

 

I have found most of mine in different old publications I have bought over the years, and a couple which I bought which were not in publications, I had framed and put them up on my wall.

 

Attached File  Display Dec 2018.jpg   103.37K   20 downloads

 

Stay safe

 

Richard


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#13 jpw43

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Posted 28 July 2020 - 05:24 PM

Very nice!
My favorite was the one with the cowboy firing off his veranda at a bunch of outlaws.

I'm curious about the early ads with the Annihilator model. The drum in the illustration has what appears to be a different winding mechanism, what little can be seen in the drawing.

Any info on that? 


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#14 rpbcps

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Posted 29 July 2020 - 06:49 AM

Very nice!
My favorite was the one with the cowboy firing off his veranda at a bunch of outlaws.

I'm curious about the early ads with the Annihilator model. The drum in the illustration has what appears to be a different winding mechanism, what little can be seen in the drawing.

Any info on that? 

 

Well  spotted and that is an interesting question which prompted me to check my well-worn copy of TUTB to see if there was any pictures of another winding system resembling the design shown in post #4 in chapter 36, but there is not. I also checked my copy of Doug Richardson's book Thompson Submachine Gun Drum Magazines, but again I could not find anything in that volume either.

 

Stay safe

Richard


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#15 rpbcps

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Posted 29 July 2020 - 08:27 AM

Here is a scan of a nice reproduction of the AOC Cowboy advert, that I bought from Richard Garcia a few years ago.

Attached File  TSMG Cowboy Ad.jpg   130.62K   9 downloads

 

 

Attached is also a clearer scan of the advert in Larry's 1st post in this thread which I have taken from a copy of the Nov/ Dec 1920 edition of 'Army Ordnance' in my collection.

Attached File  Army Ordnance Nov Dec 1920.jpg   191.48K   10 downloads

 

An advert from the Sept. 1921 issue of 'The Sporting Goods Dealer' in my collection.

Attached File  Sporting Goods Dealer Sept 1921.jpg   310.49K   4 downloads

 

Stay safe

 

Richard


Edited by rpbcps, 29 July 2020 - 04:26 PM.

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#16 rpbcps

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Posted 29 July 2020 - 03:25 PM

Forgot I had this one, from the March 1921 edition of 'Arms and The Man'.

 

Attached File  Arms & The Man March 1921.jpg   221.11K   7 downloads

 

and 2nd advert, (article?) from Sept. 1921 issue of 'The Sporting Goods Dealer'

 

Attached File  Sporting Goods Dealer Sept 21.jpg   260.49K   6 downloads

 

and one from the 1930's H & D Folsom Arms Co. of NY's, 'Police Equipment Catalogue'

 

Attached File  Catalogue 26 TSMG ad Rear Cover.jpg   95.74K   7 downloads

 

Stay safe

Richard

 

 


Edited by rpbcps, 29 July 2020 - 03:52 PM.

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#17 rpbcps

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Posted 29 July 2020 - 04:25 PM

I remember i've seen somewhere the last ad of Thompson gun.

if you have anything else, please post. where do you find them anyway?

intteresting topic indeed. thanks for sharing

 

Maybe not the last advert, but it has the 1437 Railroad Ave address, and is dated 1942

 

Attached File  May 42 Army Ordnance advert.JPG   90.52K   7 downloads

 

Does anyone know when the last AOC advert was published and where?

 

Stay safe

Richard


Edited by rpbcps, 29 July 2020 - 04:27 PM.

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